The idea was to take a strong brand whose image and form factors could not be drastically changed and give them a boost through new materials technologies.

  I took the Giro commuter helmet line and did reasearch into bicycle commuters. I found an interest in night safety which paralleled the interests of wearing a helmet in the first place. Putting luminescence onto the highest part of the body seeemed like an opportunity. I proposed OLED sheets as a purchasable shell which would snap to the existing models. For the inside, I created a washable 'insole' infused with titanium oxide to combat bacteria nd stench.By creating a three part platform the user is given buildable, customizable options.

  Through my research I also found a number of riders just not using any helmets at all. This felt like a more important market to target with a design solution. In my findings it became clear that new polystyrene foam helmets were too bulky and annoying when they were not on the riders heads. A rider spends alot of time walking around, not on the bike, helmet dangling. So I looked into the past and found the 'retro' leather helmets circa 1960, these looked promising. Then I found out about D30, which is a proprietary namesake for a shear-thickening polymer. This polymer exhibits incredible shock dampening capabilities across surfaces. The proposal is for a one size fits all helmet which uses polymer fabrics in its construction. The soft adjustable crossbars and straps allow for easy fitment. When its time to goto the grocery store, the helmet fits into a pocket.